In this guide, we cover everything you’d need as a business, brand manager or a marketer, to leverage Instagram reels and grow your reach and audience on Instagram. This gives brands and businesses a very unique opportunity to ride this wave and make the most of Instagram Reels for business. With the introduction of Remix on Reels, they are clearly indicating that reels are here to stay, and have a bright future ahead. The reason’s very obvious - IG Reels are Instagram’s “shiny new toy” the feature was launched directly in competition with TikTok, and Instagram is making sure they promote it to as many people as they can. In fact, we tried out Reels on our own Instagram channel over at InVideo, and we saw a whopping five-fold increase in reach. Did you know that Instagram redesigned their home screen to put Reels front and centre? Reels have become a key frontier for organic reach on the platform.
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